How to Conduct Informational Interviews That Land You a Job

Why Informational Interviews Are So Powerful

80% of jobs are never publicly posted. They're filled through referrals, internal transfers, and professional networks. Informational interviews give you access to this hidden market — and they're the most effective networking tool available.

Step 1: Find the Right People

Target people who:

Have the job you want (or one level above)
Work at companies you're interested in
Are in your extended network (2nd-degree LinkedIn connections, alumni network, industry events)

Aim for 3-5 informational interviews per month.

Step 2: The Perfect Request Message

Keep it short, respectful, and low-pressure:

"Hi [Name], I've been following your work at [Company] — especially your [specific project or insight]. I'm exploring the [field] space and would love to hear about your career path. Would you be open to a 15-minute call this month? I'm flexible around your schedule. Thanks either way!"

Key rules:

Reference something specific (proves you did your research)
Ask for advice, not a job (removes pressure)
Offer a specific time commitment (15-20 min)
Make it easy to say no

Step 3: Prepare Your Questions

Never go into an informational interview without a list of questions. Good questions:

"What does a typical day look like in your role?"
"What skills are most important for success in this field?"
"What do you wish you knew when you were starting out?"
"How has this role changed in the past 3 years?"
"What trends are you seeing in the industry?"

Do NOT ask: "Do you have any job openings?" (This kills the conversation.)

Step 4: The Call Itself

Be on time (join 2 minutes early)
Thank them for their time upfront
Take notes (with permission)
Watch the clock — respect their time
End with: "This has been incredibly helpful. Is there anyone else you'd recommend I talk to?"

Step 5: The Follow-Up

Within 24 hours, send a thank-you email:

Thank them again
Mention 1-2 specific insights you found valuable
Connect on LinkedIn (with a personalized note)
Follow up in 2-4 months with an update or relevant article

Turn Insights Into Resume Updates

After each informational interview, update your ForgedCV with any new keywords, skills, or focus areas you learned about.